Chances are, if you’ve set up a website with WordPress, it would be really nice to know how many visits you’re getting, where those people are coming from, which posts are the most popular, etc. Google Analytics is a great tool for that job. But how do you use Google Analytics with WordPress?

There are tons of places you can go to learn how to set up a Google Analytics account, so I won’t go into that here. But basically how Google Analytics works is you set up your account, tell it what website you’d like to track, and then Google gives you a bit of code, called a code snippet, that needs to be added to your site to enable Google to track what’s happening on your site and provide you with reports. Continue reading →